SEO & Google – What is Over Optimization?

Over Optimization & How It Will Kill Your Search Traffic

Over optimization might well be defined as trying too hard to rank well in Google search. There are two fundamentals that manifest themselves as classic over optimisation; Too high on-page keyword density and too high off-page, exact match anchor text density.

Either one of these will trigger ranking drops or total exclusion from Google’s search results. In many cases, including your primary keywords too many times within your page content will just result in low rankings, whereas over optimized backlink anchor text is a much more powerful indicator for Google to Continue reading “SEO & Google – What is Over Optimization?”